• Packaging design for Ati Vegetable

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    Packaging
    Professional
    Food & Beverage
    Packaging

    CreativeByDefinition (Romania)
    www.creativebydefinition.com/


    Project Title: Packaging design for Ati Vegetable
    Client or Class Name: ATI DELICATES - www.atidelicates.cz

    Packaging design for Ati Vegetable

    Challenge: As part of my ongoing work for Ati Company, I was asked to develop concept designs that present their new series of products: cherry tomatoes, peeled & chopped tomatoes, white & red beans.

    Concept: “Measuring quality with technical dimensions“

    Solution: The concept idea was to show the vegetables like they are nature’s 3D models with perfect dimensions.

    To further highlight the freshness of the products – instead of using images, I choose to create the 3D models for the perfect, tasty tomatoes & beans and use dimensions lines to measure them.

    Innovative characteristics: The lines & arrows represent dimensions lines that are used to emphasize the perfect size of the tomato / bean – put accent on its taste & natural quality, its singularity. The 3D models of the vegetables are presented like technical details of
    nature’s best work. The labels are using white canvas with one black stripe – leaving the strong, vivid colors to be illustrated by the vegetables. The concept wants to introduce the tomato / bean to the public like a singular entity, making it “the unique fresh star of the show ” .

     

    Creative Team

    packaging & retail designer:
    gabriela chelsoi (creativebydefinition)

    project manager:
    lenka gradlova (aheaddesign)

     

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