• Orchid – Paper Planets

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    TMH (United Arab Emirates)
    www.tmh.ae/


    Project Title: Orchid – Paper Planets
    Client or Class Name: Orchid - www.orchidspaper.com

    Orchid required a packaging concept that would feature eight major paper brands and display up to 600 paper samples in an easy to use desktop display. The design team took inspiration from the client’s brand strategy of positioning itself as a Gulf based paper merchant that sourced paper on a global scale. Based on this thinking the “Paper Planets” theme was created. The concept was further developed with an arabesques calligraphic roundel design using a copy line that roughly translates to “Stellar papers / A shining constellation of papers.” The client was thrilled with the results. Sales increased by 100% for Gmund, Polyart and Scheufelen, as well as significant increases for the rest of the brands.

     

    Creative Team

    Creative Director:
    James Wood

    Design Director:
    Dareen Taji

    Art Director:
    Suha Hamid

    Copywriter:
    David Challen

     

    2014 Collateral Material Design Award Winner 2014 Collateral Material design Award Winner 2014 Collateral Material design Award Winner 2014 Collateral Material Design Award Winner 2014 Collateral Material Design Award Winner

     

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