McCann Torre Lazur (USA)
Project Title: MTL Core Values Video
Client or Class Name: McCann Torre Lazur - www.mccanntorrelazur.com
Deciding that our agency needed to see itself for all that it really is, McCann Torre Lazur set out and to show that giving our all should also mean embracing those things that make us love what we do. Through an agency-wide survey, what was once an agency personality built on intensity became our new brand, 3 core values defined by all instead of a few: Ideas Worth Fighting For, We vs I, and Winning Spirit.
Chief Creative Officer: