TMH (United Arab Emirates)
Project Title: Mixologist
Client Name: Shangri-La Dubai - www.shangri-la.com/dubai/shangrila/
The Balcony Bar is a casual yet sophisticated food and beverage outlet located in the Shangri-La Dubai hotel. With subdued lighting and dark leather sofas, the bar is designed to give guests the feeling of being in a gentleman’s cigar and whisky club.
The brief was to create a print advert promoting The Balcony Bar hosting award-winning bartender Cihan Anadologlu. Targeting a mature, mainly male audience, the creative utilised a dark and rich colour palette to reflect the masculine, sophisticated atmosphere of the bar.