• Merry Ambigumas

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    SapientNitro
    www.sapientnitro.com/


    Project Title: Merry Ambigumas
    Client or Class Name: SapientNitro - www.sapientnitro.com

    2x Award Winner

    Platinum Award – Sign
    Gold Award – Creative Firm, Self Promotion

    Assignment
    As a diverse workplace, SapientNitro was inspired to share a message of inclusion for the 2015 holiday season. We set out to create a unique holiday experience that entertained and warmed hearts.

    Approach
    We took over a 40-foot wall outside an iconic cocktail bar that hosted the SapientNitro holiday party. Creating a hand-painted, interactive experience, we shared a message that had nothing to do with Christmas, Kwanza or Hanukkah. By excluding all holidays, in the name of including all holidays, Merry Ambigumas was born.

    Designed to avoid specific celebrations, we collaborated with a local artist to create a piece that conveyed the holiday spirit. We then partnered with the SapientNitro Internet of Things Lab to bring the artwork to life through an interactive experience of touch and illuminated animations.

    Results
    The experience made for an artistic neighborhood presence that conveyed the season’s spirit and welcomed all to celebrate.

     

    Creative Team

    Art Director:
    Stephanie Ayoob

    Associate Creative Director:
    Joshua Koenig

    Copywriter:
    Peter Corey

    Vichcraft Design Studio:
    Jenna Blazevich

    Designer:
    Andrea Langley

    Designer:
    Jack Minogue

    Director of Technology:
    TJ McLeish

    Technologist:
    Kai Hansen

    Technologist:
    Pasindu Wewegama

    Technologist:
    Peter Binggeser

    Producer:
    Erika Pokraka

    Producer:
    Jessica Buhrman

    Producer:
    Joe Pokraka

     

     

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