• McDrive-PACK

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    Packaging
    Student
    Food & Beverage
    Packaging

    frog ad school (South Korea)
    frogadschool.com


    Project Title: McDrive-PACK
    Client or Class Name: FROGADSCHOOL - n/a

    In the USA, customers of fast food visited drive-thru about 12 billion times for a year. According to a survey, about a quarter of drive-thru users have thrown the wraps to clear their car. This behavior has a negative impact on the street environment. The reason is that people generally do not take responsibility for dispose littering on the right way. Also no one has thought about this problem seriously even though this action happens frequently around us. So we are trying to solve this problem by giving responsibility to drive-thru customers.

    2017 Student Packaging Design Award Winner

     

    Creative Team

    PLANNER:
    Myeongjin Kwak

    PLANNER:
    Seungyeob Kim

    COPYWRITER:
    Seunghoon Seo

    ART:
    SIYUN JEONG

     

     

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