Hallym University (South Korea)
english.hallym.ac.kr

Project Title: LG TROMM STYLER TAG
Client or Class Name: Hallym University - english.hallym.ac.kr

-MISSION :

People sometimes feel difficult to manage the clothing. Also, if you do not know the meaning of the symbols about how to keep clothes, you will be in a sticky situation. To keep the clothes without considering the quality of clothes, you will make it unable to wear.

Like this, people who do not care about clothing, we want to introduce the STYLER to give ease of the hassle. The STYLER is a device for caring clothing and footwear and it has many functions like steam sterilization, antibacterial and drying function. The mission is to inform consumers that it is useful they use the STYLER.

-IDEA :

There are tags inside the clothes which has complicated direction, about how to care the clothes. Under the directions of tag or back of tag, we print the words ‘OR LG TROMM STYLER’ and its symbol.

We compare whether the consumers will keep the clothes complicately by looking at the directions on the tag or use the ‘TROMM STYLER’ and easily keep the clothes.

-RESULT :

Through this ad, people can feel the need of ‘LG STYLER’ and it leads to purchase the product.