• Let Me Out Campaign

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    Student
    Transit
    Campaign or Series

    Hallym University (South Korea)
    english.hallym.ac.kr


    Project Title: Let Me Out Campaign
    Client or Class Name: Hallym University - english.hallym.ac.kr

    (problem)

    Despite animal protection organization’s effort, there are still illegal capture is going on. Animals are suffering from the indiscriminately illegal capture just for people’s profit.

    (idea)

    We got this idea from the net basket that is usually used for putting people’s stuff in the bus. The basket reminded us of the trap for poaching animals, so we decided to use it for our project.

    The habitats of animals are wrapped in the back of the seats and there are animal cards which are made of paper in the net.

    (This paper card is attached to the net with strap.)

    For this, it reminds us of poor animals trapped in the net. If people take out the animal card, they would feel like they’re saving the animal.

    Also if you scan the QR code with the copy in the back of the card, you can connect to WWF donation site and watch video clips about animals’ stories.

    (Mission)

    By using the bus back seat as a medium and trying to induce the people of interest of illegal capture of the animal.

    2015 Student Transit Campaign Design Award Winner 2015 Student Transit Campaign Design Award Winner

     

    Creative Team

    Planner:
    Jo Seon-young

    Copywriter:
    Oh Ga-young

    Copywriter:
    Han Gi-seul

    Copywriter:
    Park Hyeon-geun

    Art:
    Kim Chang-hoon

    Illustrator:
    Jo hyo-young

    Photographer:
    Heo Won-tak

    Planner:
    Lee Eun-ji

    Planner:
    Kim Seong-eun

    Copywriter:
    Woo Gyeoung-ra

    Art:
    Do Hui-yeon

     

     

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