• Lego Hand Bag

    46
    print
    Packaging
    Student
    Promotional
    Packaging
    Industrial

    School of Visual Arts (USA)
    www.sva.edu


    Project Title: Lego Hand Bag
    Client or Class Name: Unconventional advertising - https://www.sva.edu

    2x Award Winner
    Best In Show – Promotional Packaging
    Platinum Award – Industrial Packaging

    Brand – The LEGO Playbox is the first major idea created by the LEGO Group for the purpose of in-store engagement. It was launched in April 2015 in all European stores and currently operates in four North American stores as a test.

    Brief – Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand promise of “playful learning” to life inside the LEGO Stores.

     

     

    Creative Team

    :
    Hyun Chul Choi

    :
    Junho Lee

     

    2016 Student Promotional Packaging Design Award Winner 2016 Student Promotional Packaging Design Award Winner

     

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