• Lego detector

    Alternative Media
    Integrated Campaign

    Ewha Womans University (South Korea)

    Project Title: Lego detector
    Client or Class Name: Sol Academy - https://www.ewha.ac.kr/mbs/ewhaen/

    ‘Lego Detector’ is an integrated campagin that offers free legos with missing children’s appearance near the place that the crimes occur and motivates all people to take an action for missing childen after they scan the QR Codes which are attached to the back side of the legos. The ultimate aim for this camapaign is to remind people that missing accidents usually occur near their neighborhood and therefore, they can be the important witnesses who solve those tragic missing accidents.


    Creative Team

    Copy Writer:
    Juwon Park

    Art Director:
    Kyungmin Yoon

    Art Director:
    Sunghyun Park


    2017 Student Integrated Campaign Design Award Winner 2017 Student Integrated Campaign Design Award Winner


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