• Know This Land

    46
    media
    Web Design
    Professional
    Web Games & Entertainment

    SapientNitro
    www.sapientnitro.com/


    Project Title: Know This Land
    Client or Class Name: Fiat Chrysler Automobiles - www.fcagroup.com/en-US/Pages/home.aspx

    How do you help a new vehicle stand out from the crowd? If you’re Jeep, you launch with a Super Bowl commercial that’s about more than just the big game. And if you’re us, you create an interactive experience that lets viewers do more than just click ‘play’.

    We challenged viewers to identify all the locales in the commercial, by matching the locations with their names. The higher the score, the better the result. But there was a catch. Make three wrong answers and you’d have to do it all over again.

    We encouraged viewers to replay the game by creating different messages depending on their score, and the option to share their score with their friends.

    The campaign generated over 12 million views on YouTube and thousands of likes, and helped propel the Jeep Renegade TV spot to the number 5 spot on YouTube’s Super Bowl AdBlitz rankings.

    More importantly, the campaign got people interested in the Jeep Renegade, increasing website traffic 568% over the January average.

    Produced for a marketing event known for appealing to the lowest common denominator, we proved that you could challenge your audience and win big.

     

     

    Creative Team

    CD:
    Alan Pafenbach

    ACDs:
    Giancarlo Pisani, Ronan Doyle

    Art Directors:
    Tyler Smith, Shankar Durai, Thai Danh, Shawn Carroll

    Copywriter:
    Lawrence Wang, Nick Nelson

    Project Managers:
    Allyson Mecca

    Client Services:
    Elizabeth Strong

    Developer:
    Jordan Manwaring, USA Today

     

     

    More Award Winning Projects from SapientNitro