• Know OINV

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    Professional
    Trade Show Exhibition Displays/Graphics

    McCann Torre Lazur (USA)
    www.mccanntorrelazur.com


    Project Title: Know OINV
    Client or Class Name: Daiichi Sankyo inc. - www.daiichisankyo.com

    Our goal was to create an engaging convention booth that would accomplish 2 important objectives:

    1.     To make it clear that Opioid-Induced Nausea and Vomiting (OINV) is more prevalent, severe, and unpredictable than health care professionals (HCPs) currently realize.

    2.     To introduce the acronym OINV to our targeted HCPs.

    We took a very untraditional approach to ensure success. In an effort to increase awareness around the deleterious impact OINV has on patients’ recoveries, we recreated 2 familiar at-home recovery scenes—a bathroom complete with a toilet and tile floor and a comfortable living room area adorned with a cozy couch, end table, and stomach-settling ginger ale and crackers. By placing these scenes directly in our convention booth, we were able to create an intriguing and uncommon approach that not only generated traffic, but also promoted an experiential way to get our messages across.

    The second objective was a challenge because we had to introduce an unfamiliar acronym to our audience. Playing off the idea that the prevalence, severity, and unpredictability of OINV was unknown to most, the name of our booth was born— “OINeVer knew.” This clever moniker started to get that acronym into our HCP’s lexicon, while the name of the booth piqued interest, ultimately generating foot traffic.

    In the end, we created a booth that would act as a breath of fresh air (no pun intended) for all the HCPs attending each convention.

    2017 Trade Show Design Award Winner

     

    Creative Team

    Chief Creative Officer:
    Marcia Goddard

    Creative Director:
    Debra Feath

    Associate Creative Director, Copy:
    Jason Decker

    Copy Supervisor:
    Dana Bevacqua

    Copywriter:
    Dane Gianarkis

    Art Supervisor:
    Ying Ying Wong

    Senior Art Director:
    Brian Manna

    President :
    Mark Willmann

    VP Account Group Supervisor :
    Kathleen Shannon

    Senior Account Executive:
    LeighAnne Kevil

    EVP Managing Director :
    Lauren Lewis

     

    2017 Trade Show Design Award Winner

     

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