• Instead of pretending, get it done.

    46
    media
    Broadcast
    Professional
    Television/Radio
    Consumer
    Campaign

    Zero11 Propaganda (Brazil)
    zero11.com.br


    Project Title: Instead of pretending, get it done.
    Client or Class Name: Daiichi-Sankyo - www.daiichisankyo.com

    Hirudoid is in Brazil for 40 years now and is part of the medicine box in Brazilian homes. However, many young people needed to know the brand, as well as those women concerned with their beauty.
    In order to increase awareness and rejuvenate the brand, we created a campaign with the concept “Instead of hiding, get it done.”

    We have found that people try to hide bruises because they feel embarrassed. This has led us to develop a campaign to show that healing it with Hirudoid is better than hiding it.

    For it, we have chosen unusual situations to convey this message with humor.

     

    Creative Team

    Executive Creative Director:
    Rosana Ameixieira

    Executive Creative Director:
    Ailton Godoy

    Media Direction:
    Tania Logli

    Account Executive:
    Henry Chung

    Production:
    Luciana Rodrigues