• I AM

    46
    print
    Print
    Professional
    Branding Campaign
    Logos and Trademarks
    Sign
    T-Shirts/Caps/Apparel
    Series
    Series

    SapientNitro
    www.sapientnitro.com/


    Project Title: I AM
    Client or Class Name: West End House Girls Camp - www.wehgirlscamp.org

    4x Award Winner

    Branding Campaign – Silver Award
    T-shirt/Cap/Apparel Series – Silver Award
    Logos & Trademarks – Bronze Award
    Sign Series – Bronze Award

    The West End House Camp for Boys was founded in Parsonsfield, Maine, in 1908. Its sister camp, the West End House Girls Camp (WEHGC), was established in 2008.

    WEHGC’s provides underprivileged girls with a free camp experience. The challenge is the boy’s camp is such an established organization that there is a lack of awareness for WEHGC.

    The objective was to distinguish WEHGC from the boy’s camp. Plus, raise awareness among potential donors and campers.

    The strategy was to use the campers to help tell the story about their camp experience, and the life skills they take with them.

    he creative solution, leveraging the camp name itself, was an idea called I Am. Which enabled the campers to talk about their own personal stories: I Am Fearless. I Am Kind. I am Strong.

    This I Am device manifested as branding materials, an informational brochure/direct mail piece, and an anthem video.

    Judge Comment:

    “Very thorough integration of the “I AM” down to the camp sign.”
    “Subtle and clever”

     

    Creative Team

    Executive Creative Director:
    Barry Fiske

    Creative Director:
    Larry Mintz

    Creative Director / Photography:
    Pete Tschudy

    Senior Copywriter:
    Lynn Bossange

    Senior Art Director:
    Marie Rockett

    Design Manager:
    Laura Parrish

    Designer:
    Kyleen Hill

    Junior copywriter:
    Olivia Kostigen

    Producer:
    Nathan Delong

    Editor:
    Andrew Mui

    Group Account Lead:
    Mike Maione

    Account Coordinator:
    Katie Williams

    Junior copywriters:
    West End House Campers

     

    2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner

     

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