Stranger & Stranger (USA)
Project Title: Hanson Vodka
Client Name: Hanson Handmade Spirits - www.hansonofsonoma.com
The Hanson Family, Californian through and through, have built a distillery in Sonoma wine country and are making vodka out of local grapes. They believe in checking quality and hand crafting so much that the labels are all signed and applied by the three Hanson sons. We wanted the brand to reflect the hand-finished aspect of the product and stand out as a Californian icon.
Create branding for a brand new, family run Sonoma vodka brand.
Try to own California vodka with the branding, allude to the high level of craft with the hand finishing and clearly code the flavors.