Savannah College of Art and Design (USA)
Project Title: GUCCI Invitation card
Client or Class Name: Production for Print and Digital Environments - scad.edu
I chose Gucci, which is at the heart of brands currently leading the fashion trend, for this project. Moreover, the most important purpose of this project is to design the invitation for Gucci spring/summer women’s collections.
Gucci is currently influencing fashion trends considerably. At present, splendid patterns and colors are given following the intention of Gucci designers who believe that flowers should be for both men and women. They also use flowers, tigers, and insects for their designs. Preposterous patterns and harmonious design have made a new trend. So I decided to design this invitation by using the change of Gucci, which used to be always restrained, and Gucci’s design on the concept of the harmony with nature. I created the background by using the pattern of Gucci’s floral scarf and made Gucci into the pop-up text. This allows the letter and logo of Gucci visible among splendid flowers so I could express vivid colors, flowers, and Gucci in harmony. I also express the luxury feeling of Gucci by making the logo, which is hidden on flowers and cut diagonally, with gold foil. The front of RSVP card is composed of texts and the back of it used the floral pattern, which is also used for the background of the invitation. The envelopes of invitation and RSVP card borrowed the red color from one of flower patterns used for the invitation. The red color makes go well with this invitation. Moreover, Gucci logo used gold foil to make it have a luxury look.