Miami Ad School New York (USA)
Project Title: Genderless Nipples
Client or Class Name: Personal Projects Class - www.miamiadschool.com
Instagram’s censorship policy allows male nipples to be shown while women’s get banned. This reinforces the idea that women’s bodies are sexual objects, and men’s aren’t.
From close up, you can’t tell the difference between a male and a female nipple.
So we posted close ups of nipples without any gender revealing factors, to throw off Instagram’s censorship algorithm and invite people to become part of our movement with their nipple selfies.
We sparked a global conversation about gender equality with the help of 70K people on social media, and got Instagram to tolerate nipples on their platform for the first time.
Rodrigo De Castro