• Genderless Nipples

    47
    media
    New Media
    Student
    Social Media

    Miami Ad School New York (USA)
    www.miamiadschool.com/advertising-school/new-york


    Project Title: Genderless Nipples
    Client or Class Name: Personal Projects Class - www.miamiadschool.com

    Problem.

    Instagram’s censorship policy allows male nipples to be shown while women’s get banned. This reinforces the idea that women’s bodies are sexual objects, and men’s aren’t.

    Insight.

    From close up, you can’t tell the difference between a male and a female nipple.

    Solution.

    So we posted close ups of nipples without any gender revealing factors, to throw off Instagram’s censorship algorithm and invite people to become part of our movement with their nipple selfies.

    Results.

    We sparked a global conversation about gender equality with the help of 70K people on social media, and got Instagram to tolerate nipples on their platform for the first time.

     

     

    Creative Team

    copywriter:
    Evelyne Wyss

    copywriter:
    Morgan-Lee Wagner

    Art director:
    Marco Russo

    Instructor:
    Joao Unzer

    Instructor:
    Rodrigo De Castro

     

    2017 Student Social Media Design Award Winner 2017 Student Social Media Design Award Winner 2017 Student Social Media Design Award Winner 2017 Student Social Media Design Award Winner 2017 Student Social Media Design Award Winner

     

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