Agency Fish Asia (Indonesia)
Project Title: Colours October 2015 – Shady Dawn on Mt Bromo
Client Name: Garuda Indonesia - https://www.garuda-indonesia.com/other-countries/en/index.page
Colours is the in-flight magazine for Garuda Indonesia, placed in every seat pocket on Garuda Indonesia flights.
The airline’s brand values – positivity, genuine, bright, warm, dynamic – are clearly evoked throughout with careful choice of editorial and images, while the ‘five senses’ side bars found in all main features directly communicate Garuda Indonesia ‘five senses’ experience – a key component of their brand.
Garuda Indonesia is evolving into a strong and distinguished airline, providing outstanding Indonesian hospitality. Garuda’s responsibility is to promote Indonesia’s rich cultural heritage and diversity to the world and support national economic development by delivering unrivalled professional in-flight services.
Colours reflects the incredible wealth and diversity of Indonesia, its natural resources, art, culture and people, while promoting the corporate values and global aspirations of Garuda Indonesia in its journey to becoming a 5-star airline.
We use a mix of world-leading creatives and up-and-coming ones, and go the extra mile to cover a breadth of features and destinations.