McCann Torre Lazur (USA)
Project Title: Future Chapters
Client or Class Name: Actelion - www.actelion.us/us/index.page
There is no cure for pulmonary arterial hypertension (PAH). Although the disease is fatal, physicians want to go beyond short-term symptom relief—they want to give their patients back a future. The OPSUMIT launch campaign is about the promise of time with the open book as the stage for what the future can hold.
Chief Creative Officer: