TMH (United Arab Emirates)
Project Title: Fitness Fest
Client Name: Turret Media - turretme.com
The Fitness Fest returns for a 2nd year, headlined by Sun and Sand Sports. The two day festival is filled with fun challenges, exciting competitions, sporting celebrities, elite athletes and healthy cooking shows. The event is set to attract over 10,000 visitors looking for a challenge or a fun and active day out.
Following their first event, the fitness fest required a complete brand refresh, this time round to be more family focused and not just for fitness enthusiasts. The SSS Fitness fest appeals to a wider audience and brings all things fitness to the attendees in a fun and engaging way. The colourful and abstract art direction uses visual elements that evoke energy and movement, combining them with an active set of characters ranging in age.