Bang Bang Agency (Portugal)
Project Title: FISH & SHELLFISH BY BORDALLO
Client or Class Name: Bordallo Pinheiro - https://pt.bordallopinheiro.com/peixes-mariscos-2
During a creative phase deeply informed by Naturalism, Raphael Bordallo Pinheiro designed and produced a wide variety of fish and shellfish figures, some of which would become an indelible part of his faience legacy. Among the most iconic, the sardine and the codfish. Currently reissuing most of the original creations, the Bordallo Pinheiro brand commissioned Bang Bang Agency a brochure gathering such a peerless and timeless collection.
Each page recreates the aquatic environment with a distinct flow and playfulness, whilst imbuing it with an evocative intention, either through the crumpled newspaper backdrop (newspapers were used to wrap the fish in markets), vivid colors, “stamps” with the drawn-like name of each individual, and diverse motifs as if illustrated with chalk. All of these solutions conjure Bordallo’s theatricality – as well as 19th century style and production methods (Bang Bang opted to sew the brochure) –, emphasizing its ageless essence.
Chief Creative Officer: