SCMP Hearst Hong Kong Limited (Hong Kong)
Project Title: “Fashion’s Most Wanted”
Client or Class Name: Hongkong Land - www.hkland.com/en/home.html
LANDMARK magazine is a quarterly publication created for Hongkong Land’s (Hong Kong property developer) VIPs. “LANDMARK” also refers to the luxury shopping malls of Hongkong Land.
The magazine was previously called “Are you? CENTRAL”. The submitted entry is from the re-launch issue of the magazine, under the new name/branding of “LANDMARK”.
The magazine has approximately 30-40% of fashion spreads, and we wanted to do our fashion photography in such a way so as to tie in with the new branding image – cool, chic, sophisticated, unique, individualistic. Interesting and vibrant, without being too loud.
In this photo series, we highlighted the best of Spring-summer 2012 fashion, playing with a mix of full-lengths and close-ups shots; juxtaposing guys and girls, demonstrating a variety of styles from the glamorous to the sporty, from the city gent’s looks to the eccentric accessory, at the same time embracing a mix of East and West — traits representative of the LANDMARK malls.
Cade Martin @ lala-studio.com
Ruth Du Cann
Anson Tse @ ii hair nail
Laura, Katerina, Jing and Vali