Project Title: DESIGN IS…EXPOSITIVE INSTALLATION
Client Name: DW!2016 - www.designweekend.com.br
INSTALLATION EXPO DEFINES DESIGN FROM MULTIPLE PERSPECTIVES
CREATED TO CELEBRATE THE 5TH ANNIVERSARY OF DW!
Design Weekend – the greatest urban festival of design in Latin America
The installation expo “Design is…” was joined by 200 notables, creators and creatures from the universe of Brazilian design. The main assignment for all involved was to create definitions about Design with less than 100 characters, helping to weave a rich framework of meanings and proposals, from a number of points of view, focused on a single theme.
Stars of Design
200 dangling mobiles endeavor to shift the visitors experience. “We spend so much time looking down at our monitors; so, I wanted to create a moment for us to look up. It is as though we were seeking out every star in a constellation. Each has its own brilliance, but together they form a universe to be explored, a great constellation.”
As the unifying element of the installation, the shape of the cube was chosen since it offers different faces, as is the case with Design, in a festival of eight colors to symbolize the infinite possibilities of creation, with the pictures of the authors, portrait style, and the phrases that define each view, unique and insightful, about the Design universe.
Thanks to the enormous success of this installation expo, “Design is…” will become a book, with its launching event scheduled for the end of 2016. “In the end, we join seek the great collective meaning which, more than just crafting, is Design. Design is and shall remain, with its infinite possibilities. So be it!” concludes the author of the project.
author of the project:
Joice da Paz