University of Virginia (USA)
Project Title: Century
Client or Class Name: Studio Art - www.virginia.edu
Century is a promotional poster designed for the 100th anniversary of the birth of the coke bottle.
For long the coke bottle has always been the core of the branding of Coca Cola. This time, Coca Cola calls for designers to create a poster, not only for the anniversary of the coke bottle but also for the promotion of Coca Cola.
In this poster design:
The classical and iconic outline of the coke bottle was simply captured, ingeniously rotated and repeated to create an abstract picture of a landscape of many great mountain ridges.
The Coca Cola red and gradient colors strengthen the branding while inserting a touch of magic, quietness, and magnificence, at the same time attracts the audience into a both real and unreal atmosphere.
Both the cultural popularity and natural liveness were perfectly mixed into one under the framing, delivering a taste of both time and the long history of the coke bottle. Ultimately the mission of Coca Cola: “To refresh the world in mind, body and spirit.” was able to be magnified with the help of the power of the great nature.