• Born Dodge Microsite Redesign

    46
    media
    Web Design
    Professional
    Website
    Consumer

    SapientNitro
    www.sapientnitro.com/


    Project Title: Born Dodge Microsite Redesign
    Client or Class Name: Fiat Chrysler Automobiles - www.fcagroup.com/en-US/Pages/home.aspx

    To create an online space that keeps Dodge enthusiasts as immersed in the brand online as they are in the streets. From old-school gear heads to 30-year-old soccer moms, our audience is comprised of the full spectrum of drivers.

    This space had to be interactive and fun, one that represented the Dodge brand. It had to be consistently offering new content and features to keep fans coming back for more. And it had to showcase the object of every Dodge fan’s desire – Dodge vehicles.

    Dodge enthusiasts can immerse themselves in the latest social media postings, press releases, new marketing campaigns, image galleries and more – all in one place. Born Dodge is the first fully responsive site created by Dodge. This means users can access the site from any device and Born Dodge will automatically adjust its layout to meet the screen’s dimensions.

    Dodge fans are digging the site. Site visits are up 110% compared to the same time last year.

    27976-02-Born-Dodge-Desktop-2
    Click image for site

     

    Creative Team

    Studio Director:
    Boris Stojanovic

    Associate Creative Directors:
    Alejandro Mendoza, Paul Amelchenko

    Copywriter:
    Ari Bazinsky

    Art Directors:
    Mario Gomez

    Designers:
    Daniel Fernandez, Alex Wexler

    Account Directors:
    Mickey Wilson, Kristen Andrzejewski

    Project Managers:
    Juan Serrano, Giancarla Caprirolo, Laura Zubillaga, Ram Mohan Muthusamy

    Technical Director:
    David Oh

    UX:
    Michelle Shahar

    Senior Interactive Developer:
    Michael Valeron, Charlton Ochoa

    QA:
    Yatish Upadhyaya, Kushi Gupta

     

    2016 Consumer Website Design Award Winner 2016 Consumer Website Design Award Winner 2016 Consumer Website Design Award Winner 2016 Consumer Website Design Award Winner 2016 Consumer Website Design Award Winner

     

    More Award Winning Projects from SapientNitro