San Diego Convention Center Corporation (United States)
Project Title: 30 Day Countown to MLB All-Star Fanfest
Client or Class Name: Major League Baseball - https://www.mlb.com
The San Diego Convention Center Corporation which manages, markets and operates the San Diego Convention Center, worked with Major League Baseball (MLB) on a campaign to promote the 2016 MLB All-Star Game FanFest (FanFest) which took place from Friday July, 8 through Tuesday, July 12, 2016. Comprehensive planning, design, strategic outreach and promotion culminated in the campaigns largest single goal — to drive up attendance for FanFest which in-turn both benefits the City of San Diego by increasing the economic impact of the event while also providing our client, MLB, with increased ticket sale revenue. MLB All-Star FanFest is the world’s largest interactive baseball theme park. The Communications Department at the convention center chose to play upon the fun of collecting baseball cards as a means to create a social media promotion tool to generate excitement for the event. Each “card” contained a fun fact about the event and the venue, correlating to the day of the countdown. On June 8 the convention center kicked off the “30-days to FanFest” countdown campaign. The numeric centric cards covered topics including: the history of the All-Star Game, the convention center, FanFest event programming and benefits the event brings to the City of San Diego.
Lead Graphic Designer:
Executive Director of Communications: