Gaston Legorburu sets the strategic and creative vision for SapientNitro and its integrated marketing and commerce services. He has a passion for bringing organizing ideas and connected thinking to the table and has been instrumental in expanding SapientNitro’s capabilities beyond digital and landing several AOR relationships in the process, including Bertucci’s and Visit Florida.
Recognized by Adweek 50 and TED as a game-changer who is modeling the agency of the future, Legorburu has constantly challenged the advertising industry since co-founding Planning Group International (PGI), now the core of Sapient’s Miami presence. Three years later, he turned industry heads when Sapient became the first interactive agency to acquire an above-the-line shop, Nitro Group, best known for its “Best Job in the World” campaign.
Legorburu has been a driving force in the constant evolution of SapientNitro into a new breed of storyteller for an always-on world. His unique storyscaping approach and Idea Engineering framework mixes multi-disciplinary teams of strategists, creatives, and technologists to shape brand storytelling through experiences that interweave physical and virtual spaces, and deepen consumer connections.
In the company’s constant quest to find new ways for brands and consumers to connect, SapientNitro has grown into the largest independent agency worldwide and racked up thirteen Cannes Lions for its signature look of “advertising as experiences.”
Throughout his career, Legorburu has helped clients gain unparalleled insights into effectively marketing their products and services in today’s increasingly complex marketplace. He continues to provide clients like Citi, Coca-Cola and ESPN with innovative solutions to critical business challenges.
Widely recognized as a thought leader, Legorburu is frequently quoted in publications such as Advertising Age, Bloomberg, Fast Company, and The Wall Street Journal, and is a member of TED. He is a sought after speaker who has presented at notable industry conferences including Ad:Tech, OMMA Global, and SHOOT.
He works in SapientNitro’s Miami office and can frequently be spotted on his boat on weekends.