Associate Creative Director of DH,LO Creative Boutique since 2010, is considered one of the most important Brazilian creatives of his generation. Speaker at the 60th Cannes Lions International Festival of Creativity. Working in the industry since 1994, helped building successful regional and local cases for brands such as Carrier, Apple, Castrol, Honda, GM, ASA Industry, Government of Pernambuco, Exclusive Line, among others. Juror at many international creativity festivals such as New York Festivals, LIA – London International Awards, Tomorrow Awards, Creativity Awards, Summit Awards, Mobius Awards, and El Ojo de Iberoamerica. Appointed one of the “Ten most influential creative in Brazil in 2009” (advertising) by AdvertLatina. Appointed by Brazilian media the Brazilian creative that most attended to creativity juries in the early 21th Century (until 2014). Member of The International Academy of Digital Arts and Sciences (iADAS); member of Art Director’s Club – ADCNY (USA); member of Creative Club of São Paulo (CCSP-BRA). Columnist for the site of innovation “Update or Die”.