Client: Community Day School
Creative Firm: Fitting Group - Pittsburgh, PA, USA
Creative Team: Travis Norris - Creative Director; Andrew Ellis - Designer
Six million is a staggering number-so large, it must be seen to be believed. The students of Pittsburgh's Community Day School set out more than ten years ago to collect that many soda can tabs in order to illustrate the magnitude of the Holocaust and its six million Jewish victims. After a decade of perseverance and dedication, the school's project attracted the attention of an architect who promised to donate his time to design a sculpture, but the project needed money to get off the ground. To raise funds, the school approached local firm Fitting Design to put together a brochure that would generate interest and secure donations. "This entailed two things: creating a special 'voice' that would tell the story, and a look that would be full of impact, tasteful and true to the theme," says Fitting. The resulting publication, "Keeping Tabs, A Holocaust Sculpture" emerged, imploring potential donors "Don't discard the truth" and to bring life to a magnificent memorial. The sculpture, arranged in a giant Star of David, encapsulated 6,250 tabs in each of 960 glass blocks. Adds the firm: "There is no way to describe the groundwork so many children did for this project, or the eventual goal. We were just proud to be a part of it-proud to have been chosen to create this piece, proud of its powerful outcome."